SolRay Foundational
Practice Principles
At SolRay, we operate with consistency by establishing a durable, principle-based framework that guides our problem-solving approach and sets clear expectations for our partners.
The Core Four
SolRay Advisors prioritizes a 'core four' set of practice principles to ensure your business grows sustainably.
Customer-centric
Product Design
Deeply understand your customer and their real-world problems. Differentiating a want from a need is essential to avoid the trap of chasing "big opportunities". Work iteratively with first-principle frameworks to validate assumptions and pinpoint true utility for your audience, helping to identify the problem's root cause.
Client
Empowerment
SolRay’s goal is not to be a life-long partner. We aren’t motivated by outsourcing tactics. Our goal is to impart learnings from executive experience, develop differentiated product strategy and work side-by-side to deliver durable solutions, while empowering partners to produce their best work.
Driver-based
Decision Making
Focus on leading indicators for business success to mine real-time, actionable insights on customer engagement. Identify the controllable inputs that influence the aggregated goals (i.e. outputs) to enable rapid testing, learning and optimization of core product experiences.
Value-based
Risk Taking
This doesn’t mean the avoidance of taking risks. To the contrary. It is paramount to understand and identify financial constraints. Our frameworks allow us to make the most informed decisions, while pursuing significant market opportunities.