PRACTICE
PRINCIPLES
How we operate is critical. The SolRay practice will always be guided by the below organizational principles.
OPERATING MISSION
Within any organization, it is paramount to operate with consistency to guide product strategy, customer design and judicious risk taking. Establishing a durable, repeatable principle-based framework is foundational to success.
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SolRay believes it imperative to always start with the customer. Obsess over problems (as it’s too easy to just jump to solutions). Establish conviction for the opportunity, without being overly-rigid. “Strong opinions, loosely held”, remaining open to new or more efficient ways of solving customer needs. Enabling focus on innovative, strategic pursuits.
SolRay Business Advisors prioritizes a "core four" set of practice principles to ensure your business grows sustainably
Client
Empowerment
SolRay’s goal is not to be a life-long partner. We aren’t motivated by outsourcing tactics. Our goal is to impart learnings from executive experience, develop differentiated product strategy and work side-by-side to deliver durable solutions, while empowering partners to produce their best work.
Customer-centric
Product Design
Deeply understand your customer and their real-world problems. Differentiating a want from a need is essential to avoid the trap of chasing "big opportunities". Work iteratively with first-principle frameworks to validate assumptions and pinpoint true utility for your audience, helping to identify the problem's root cause.
Driver-based
Decision Making
Focus on leading indicators for business success to mine real-time, actionable insights on customer engagement. Identify the controllable inputs that influence the aggregated goals (i.e. outputs) to enable rapid testing, learning and optimization of core product experiences.
Value-based
Risk Taking
This doesn’t mean the avoidance of taking risks. To the contrary. It is paramount to understand and identify financial constraints. Our frameworks allow us to make the most informed decisions, while pursuing significant market opportunities.